Software for the shops that embroider the world’s logos.
Every company shirt, cap and jacket starts as a logo someone has to digitize. Motifab makes that step fast, checked and dependable.
The eye of the e
Motifab began in New York, where we were full-stack developers and the days ran long. When the windows came on across the city, we went home to a hoop and thread, because we love to embroider. Anyone who loves it knows a particular small sadness.
The hoop comes off the machine and the logo is almost right. The tiny opening inside the lowercase e, which type designers call its eye, has filled with thread and closed. Everyone who embroiders has a drawer of these. The fault usually lies in digitizing, where someone decides where every stitch will go. It is slow work, and the professional software for it is priced beyond a small shop with one machine. So the logos get sent out, and the shop waits.
Long days of code leave a habit behind. Show us something tedious and, without meaning to, we begin working out how it could be made simple. Somewhere between the drawer and the keyboard we came to an idea: this must be easy, and it must cost less. Motifab is that idea, on Mac and Windows, for €149 a year. The first 15 days are free and ask for no card.
If a logo is waiting for you this week, open it and find the smallest e. Look into its eye while the stitches are still on the screen and the thread is still on the spool.
Why we built Motifab
Branding shops lose hours to digitizing: sending logos out and waiting, or redrawing them stitch by stitch. And a file that looks right on screen can still stitch out badly.
Motifab digitizes the logo, then checks the result against the artwork the way an experienced digitizer would, before the machine makes a single stitch. We measure it on real logos and we say where it still needs your hand.
We priced it for a working shop: €149 a year with every tool, about what ten to twenty logos cost at a digitizing service. Five embroidered hoodies at €30 pay for it.
What we measured
- 93/ 105real logos came out acceptable for a branding shop: 51 as they were, 42 after a small edit.
- 62/ 105were done in under 30 seconds, on a laptop busy with other work.
- 3photos and screenshots were refused in under a second, each with the reason.
Our test of 16 October 2026: 105 real logos at 90 mm on a white T-shirt, Fix all applied, no hand edits, each judged by eye from Motifab’s simulated stitches, not from stitch-outs.
What we promise
Honest results
We publish how Motifab performs on real logos, including the cases it still finds hard.
How the Quality check worksYour work stays yours
Your designs, machine files and customers’ artwork stay on your computer.
What stays on your computerBuilt for production
Every machine file is read back and compared with the design before it’s saved, and saves survive crashes.
Drafts, saves and crashes
Talk to us
About buying Motifab, a demo on your own logos, or anything that went wrong. A person reads every message.
See what Motifab does with your own logo.
Take the logo you have to digitize this week, run it through Motifab and stitch it out. 15 days free, every tool on, no card: judge it on your machine, not on our word.
No card, nothing charged when it ends · then €149 a year
Founding price: €99 your first year, then €149 a year for as long as you stay subscribed. Ends 31 January 2027.
- No card needed
- Download Motifab and sign in with your e-mail. Nothing is charged when the 15 days end.
- Export included
- Embroider Motifab’s files on your own machine before you pay; the files you make stay yours. The trial has 300 AI credits.
- Mac and Windows
- A Mac with Apple silicon on macOS 13 Ventura or later, or a PC with Windows 10 (64-bit) or later.